Let us see some parameters on which comparison is done.
When you decide between Squarespace and Shopify, the first question you need to ask yourself is this: what am I trying to build, a website or an online store?
Of course, an online store is technically a website too, but in this context, by ‘website‘ I’m talking about an online presence where conducting information is the priority — for example, blog, news site, magazine, a photography portfolio, etc. — and by ‘online store’ something where selling products is the primary goal.
Today, we have brought this article to make you know a detailed comparison between Shopify vs Squarespace so you can select the best out of it as per your needs.
Let’s dive into the website-building stuff first.
Another very important aspect to be considered is the app store. Apps can help improve your website’s performance. You will need to have the apps integrated with your website in order to have better functionality this is not provided by the platform by default.
There are numerous apps available on the App Store which provide you different functionalities ranging from marketing and shipping to finance and analytics. You can find apps for any service like gift card functionality, subscription ordering, store locator functionality and similar other functions. Like, you can find apps to allow product reviews, pre-orders and abandoned cart recovery emails.
Shopify has one of the best App Store which has apps for almost every occasion you are looking for. The app store market is not only all-inclusive but also easy to navigate.
Squarespace doesn’t have an App Store so no point of comparison between both here.
Shopify should get two extra points here because their app store is fantastic.
Shopify vs Squarespace – App Stores: The Verdict
And hence, Shopify wins the app round. Squarespace does not have an app store, so it should go without saying that Shopify is the better option if you’re looking for apps. Not only that, the Shopify marketplace is extensive and really easy to navigate.
Yes, you need to offer a number of payment options to your users so that they have a flexible choice to go for. Nowadays, most of the e-commerce stores have COD, Credit card, Debit card, PayPal, and app wallets as the payment options. EMI facilities are also provided on major e-commerce stores like Amazon and Flip kart.
When we compare both the platforms, we find that Shopify supports all the major payment gateways and also the payment options. Shopify can be used almost anywhere and in most currencies, because it allows you to use over 100 different ‘payment gateways’ (third-party processors that process credit card transactions). The transaction fees with Shopify are zero if you are using its own gateway, Shopify Payments. Otherwise, it is 2% with the other gateways.
Squarespace, on the other hand, has very fewer payment options. Also, the payment gateways it supports are very restricted: PayPal, Stripe, and Apple Pay.
This means that overall Shopify remains the more attractive, flexible and professional option from a payment processing point of view — the number of payment gateway integrations is significantly larger, and as such the flexibility when it comes to accepting payments is much greater.
3. Dropshipping in Squarespace and Shopify
Many people who dip their toes into the waters of online retailing do so because they want to start dropshipping products.
Dropshipping is a method of online retailing where you don’t keep what you’re selling in stock — rather, you take the order, send it to a supplier, and they send the goods to the client.
The amazing part of this business model is that it doesn’t involve much investment to start your business; the drawback is that margins tend to be quite low due to high levels of competition, and it’s hard to be sure of the quality of drop shipped products, or whether they were produced ethically.
If you’re interested in starting a dropshipping business, Shopify is much better than Squarespace. With Shopify there is a huge range of drop shipping apps available to help you source and sell inventory — a popular choice being Oberlo — but there’s no easy equivalent way of dropshipping in Squarespace.
4. SEO (Search engine optimization) in Squarespace and Shopify
A key area of marketing that I feel is handled well by Shopify than Squarespace is search engine optimization (SEO).
First, for all products and pages, Shopify generates a page title and Meta description automatically based on the content of your page, which a lot of the time — particularly where products are concerned — often provides a very good SEO starting point.
Secondly, Shopify refers to the core SEO elements by their proper names; this is not always the case with Squarespace. In Shopify, you’re dealing with page titles, meta descriptions, alt text — all the standard terminology you’d expect. In Squarespace however, you sometimes encounter things like ‘captions’ and ‘descriptions’ — which can be used for SEO purposes but can also, if you’re not careful, or are using certain templates, end up visible on your template.
Squarespace has improved its SEO set up quite a bit recently, making it easier to enter SEO titles and meta descriptions, but further improvements are still needed, particularly when it comes to adding alt text to images.
Finally, Shopify handles URL redirection better than Squarespace. If you change a page’s URL, Shopify will prompt you to create a 301 redirect to that page. A 301 redirect lets search engines know that the page has moved. In Squarespace, if you change a page URL, you will have to create the 301 redirects on your own.
On the whole, though, I’d argue that Shopify’s approach to SEO is a bit better than Squarespace’s.
5. Point of sale (POS) in Shopify and Squarespace
Point-of-sale functionality makes you use card readers — and other selling hardware — in concurrence with your online store, to sell in a physical location.
This could be for example in a pop-up shop, from a market stall, at an event or even in a permanently located retail store. And, because your POS hardware is linked to your shop, your inventory and stock count remain automatically synced.
Up until recently, Shopify offered this functionality but Squarespace didn’t; however, Squarespace has recently joined the POS party and, so long as you are operating in the USA, now offers integration with Square, another e-commerce company that specializes in providing POS hardware.
The Shopify point of sale kit comprises a barcode scanner, card reader, cash drawer and receipt printer — you can buy any of these items individually or as a package (or alternatively use compatible third-party hardware).
Shopify is actually one of the leaders for combining offline/online payments, thanks to their hardware for card payments, inventory management, and even full retail POS systems. Just note that a POS plan is slightly different in terms of features and payment fees.
Squarespace also offers Point of Sale via Square. The only real difference is that Shopify uses its own system, which isn’t comfortable with Square.
And the winner is Shopify. And finally, we need to tell you that we can help you build both Shopify and Squarespace websites! Please do contact us on how you can get a Shopify or Squarespace website off the ground quickly and professionally with Squarespace.