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Shopify vs Squarespace- Check out the Comparison

Let us see some parameters on which comparison is done.

When you decide between Squarespace and Shopify, the first question you need to ask yourself is this: what am I trying to build, a website or an online store?

Of course, an online store is technically a website too, but in this context, by ‘website‘ I’m talking about an online presence where conducting information is the priority — for example,  blog,  news site, magazine, a photography portfolio, etc. — and by ‘online store’ something where selling products is the primary goal.

Today, we have brought this article to make you know a detailed comparison between Shopify vs Squarespace so you can select the best out of it as per your needs.

Let’s dive into the website-building stuff first.


1.App Store

Another very important aspect to be considered is the app store. Apps can help improve your website’s performance. You will need to have the apps integrated with your website in order to have better functionality this is not provided by the platform by default.

There are numerous apps available on the App Store which provide you different functionalities ranging from marketing and shipping to finance and analytics. You can find apps for any service like gift card functionality, subscription ordering, store locator functionality and similar other functions. Like, you can find apps to allow product reviews, pre-orders and abandoned cart recovery emails.

Shopify has one of the best App Store which has apps for almost every occasion you are looking for. The app store market is not only all-inclusive but also easy to navigate.

Squarespace doesn’t have an App Store so no point of comparison between both here.

Shopify should get two extra points here because their app store is fantastic.

Shopify vs Squarespace – App Stores: The Verdict

And hence, Shopify wins the app round. Squarespace does not have an app store, so it should go without saying that Shopify is the better option if you’re looking for apps. Not only that, the Shopify marketplace is extensive and really easy to navigate.


2.Payment Options

Yes, you need to offer a number of payment options to your users so that they have a flexible choice to go for. Nowadays, most of the e-commerce stores have COD, Credit card, Debit card, PayPal, and app wallets as the payment options. EMI facilities are also provided on major e-commerce stores like Amazon and Flip kart.


When we compare both the platforms, we find that Shopify supports all the major payment gateways and also the payment options. Shopify can be used almost anywhere and in most currencies, because it allows you to use over 100 different ‘payment gateways’ (third-party processors that process credit card transactions). The transaction fees with Shopify are zero if you are using its own gateway, Shopify Payments. Otherwise, it is 2% with the other gateways.

Squarespace, on the other hand, has very fewer payment options. Also, the payment gateways it supports are very restricted: PayPal, Stripe, and Apple Pay.

This means that overall Shopify remains the more attractive, flexible and professional option from a payment processing point of view — the number of payment gateway integrations is significantly larger, and as such the flexibility when it comes to accepting payments is much greater.


3.  Dropshipping in Squarespace and Shopify

Many people who dip their toes into the waters of online retailing do so because they want to start dropshipping products.

Dropshipping is a method of online retailing where you don’t keep what you’re selling in stock — rather, you take the order, send it to a supplier, and they send the goods to the client.

The amazing part of this business model is that it doesn’t involve much investment to start your business; the drawback is that margins tend to be quite low due to high levels of competition, and it’s hard to be sure of the quality of drop shipped products, or whether they were produced ethically.

If you’re interested in starting a dropshipping business, Shopify is much better than Squarespace. With Shopify there is a huge range of drop shipping apps available to help you source and sell inventory — a popular choice being Oberlo — but there’s no easy equivalent way of dropshipping in Squarespace.


4.  SEO (Search engine optimization) in Squarespace and Shopify

A key area of marketing that I feel is handled well by Shopify than Squarespace is search engine optimization (SEO).

First, for all products and pages, Shopify generates a page title and Meta description automatically based on the content of your page, which a lot of the time — particularly where products are concerned — often provides a very good SEO starting point.

Secondly, Shopify refers to the core SEO elements by their proper names; this is not always the case with Squarespace. In Shopify, you’re dealing with page titles, meta descriptions, alt text — all the standard terminology you’d expect. In Squarespace however, you sometimes encounter things like ‘captions’ and ‘descriptions’ — which can be used for SEO purposes but can also, if you’re not careful, or are using certain templates, end up visible on your template.

Squarespace has improved its SEO set up quite a bit recently, making it easier to enter SEO titles and meta descriptions, but further improvements are still needed, particularly when it comes to adding alt text to images.

Finally, Shopify handles URL redirection better than Squarespace. If you change a page’s URL, Shopify will prompt you to create a 301 redirect to that page. A 301 redirect lets search engines know that the page has moved. In Squarespace, if you change a page URL, you will have to create the 301 redirects on your own.

On the whole, though, I’d argue that Shopify’s approach to SEO is a bit better than Squarespace’s.


5. Point of sale (POS) in Shopify and Squarespace

Point-of-sale functionality makes you use card readers — and other selling hardware — in concurrence with your online store, to sell in a physical location.

This could be for example in a pop-up shop, from a market stall, at an event or even in a permanently located retail store. And, because your POS hardware is linked to your shop, your inventory and stock count remain automatically synced.

Up until recently, Shopify offered this functionality but Squarespace didn’t; however, Squarespace has recently joined the POS party and, so long as you are operating in the USA, now offers integration with Square, another e-commerce company that specializes in providing POS hardware.

The Shopify point of sale kit comprises a barcode scanner, card reader, cash drawer and receipt printer — you can buy any of these items individually or as a package (or alternatively use compatible third-party hardware).

Shopify is actually one of the leaders for combining offline/online payments, thanks to their hardware for card payments, inventory management, and even full retail POS systems. Just note that a POS plan is slightly different in terms of features and payment fees.

Squarespace also offers Point of Sale via Square. The only real difference is that Shopify uses its own system, which isn’t comfortable with Square.

And the winner is Shopify. And finally, we need to tell you that we can help you build both Shopify and Squarespace websites! Please do contact us on how you can get a Shopify or Squarespace website off the ground quickly and professionally with Squarespace.

5 Winning Social Media Ideas for Your Business

Most people who have their businesses on social media finds difficult to gain visibility, to attract more traffic, engagement and conversions to build their brand. It’s really not simple to get social media marketing strategies to fall in place.

These five important tips will help your brand on social media:

1. Use all Marketing Tools and Advertising Options

Most businesses are only using 20% of the marketing tools and advertising options that the social media networks provide. By learning how to use these tools can make the difference between campaigns that work and campaigns that are home runs. It takes much more time to learn the tools that the social media sites provide you with. You need to carefully read through their guides, go through tutorial videos and start experimenting with all the different functionalities in order to get the most out of your social media marketing and advertising campaign.

Use all Marketing Tools and Advertising Options
Use all Marketing Tools and Advertising Options

For example, Face book has things like Pixels to help you hone in on your target audience better. They also offer video ads that do a better job of getting attention to newsfeed ads than regular ads. Instagram offers videos/images of ads and story ads to help you add a more complex visual presentation to your ads.

For social media marketing, it’s advised that you open an advertising account if you want to focus on the marketing side of things. If you have a problem with opening an account, you can always try to get in touch with the digital marketing expert team; they will help you in any case, whether it’s about opening a non-advertising or advertising account.

2. Use Social Media Advertising to Increase Followers

Use Social Media Advertising to Increase Followers
Use Social Media Advertising to Increase Followers

For many new businesses, it may seem to be difficult to build followers for their social media profiles. But the intelligent marketers are skipping the long process of building an audience by purchasing traffic to their social media profiles instead of attempting to build it organically. Rather than focus on selling in their advertising campaigns, they’re creating content that their target audience is interested in and driving traffic to it via social media advertising.

There are so many social media platforms that you can use for advertising your product. The list includes Face book, Twitter, LinkedIn, Instagram, tumbler, and Pinterest. After they drive engagement and get followers through social ads, these social media marketers are building a relationship with their audience. They send their followers to their email lists and blogs to have more channels to reach them in.

3. Build a relationship with Your Audience

Build a relationship with Your Audience
Build a relationship with Your Audience

There is no other marketing tip stronger than this — build the relationship. This is pretty much self-explanatory, and while it seems pretty hard to do, most people are influenced to your brand on social media, providing you’re not trying to hard-sell them right out of the gate.

Relationship marketing creates brand loyalty and a direction for other people like the one with whom you just built a relationship with. You spend the time, build the relationship, and build trust. In turn, this builds a bridge between someone who doesn’t know you and your brand you just created this with. Do you see how important it is? If you made the relationships as your powerful marketing within your social community, then you can take advantage of it every day.

4. Measure your success from engagement

There are lots of ways to analyze your success on social media. Stats from analytics to learn different things about your social media accounts are a great way to build your business. However, I always measured my success based on the social engagement my brand acquires every day on social media.

Measure your success from engagement
Measure your success from engagement

How many followers are interacting with you on a consistent basis? Just keep an eye on who the key players are and who always seems to be there when you share. Whenever anyone likes, comments, retweets, etc., you should take notice, and respond to those people.

One way to measure success within each campaign is to set a specific goal within your brand. For example, if you want to set a goal of 50 signups on Face book or Twitter. You also would like to see 20 comments and at least 10 shares. These are personal engagement goals you should keep for each update your brand does on a daily basis.

It’s important to understand and establish a set of goals in which you can count your engagement success on the social platform of your choice. The people may be the same, but their behaviors on each platform and brands are different. You need to understand the behaviors of each person on your social platform of choice. It will help you provide the best content for your audience in the future.

5.   Partnering Up with Influencers

Partnering Up with Influencers
Partnering Up with Influencers

Influencers are social media users that have set up a large following on social media marketing platforms. Big brands know that influencers have an impact on valuable audiences and put a heavy focus on working with them to promote their products and services. In fact, 90% of companies reported it to be an effective strategy. The key to using influencer marketing work is to target influencers that have audiences that complement your products and services.

The reason why influencer marketing is so effective is that influencers already have a great relationship with their followers. As a result, their reviews, shares, likes, recommendations, and posts yield higher engagement and sales numbers. When you approach influencers, you need to come up with a win-win deal where they benefit as much as you do. You need to make sure that the partnership protects their trust and credibility as that is worth more than short term earnings to influencers. There are so many examples that show how brands are working with influencers.

There are a lot of social media strategies you should try out for, but these five are the most important ones to always remember to do consistently. You have a brand name with you to protect and an audience who wants to learn all about you. Just like AUV Technology, when you invest your time, money and knowledge into your audience, you will reap superb results with these strategies.


7 Ways to Boost Your Business with Website

Now a day’s in the digital world, everyone is connected in some way to the World Wide Web in order to look for their needs like entertainment, education, research, and consumer needs. In this day and age where digital technology and the Internet have influenced our lives and work, it is shocking to know that very few small business owners have a website.

In the survey we found that only 46% of small businesses have a website. This statistic is surprising when you realize people spend 6hours a day on the Internet.

The survey tells that 41% of small business owners reported they don’t think they need a website. What it means is they probably don’t know the benefits of having a website for their small business.

Website – Now a day’s website is a powerful marketing tool. The well-maintained website can help you to gain a competitive advantage in your industry & can improve your business image. It will help you to get more traffic by developing your web site which offers many benefits and prospects and increase sales, improve your customer service and enhance your professional brand.        ,

If your business does not have a Website as of yet, your business is not to its fullest of capabilities. Having a Website for your business can provide a number of benefits to your business that you may not have been aware of before.
Below are some benefits of a website for small or big businesses you may not have thought of:


1.Expand Your Market Globally as well as Locally

Unlike having a local brick, a business Website helps to reach you around the world, permitting for enhanced exposure and sales, due to a wider demographic reach. Selling products online is cheaper and easier for you and your customers. Not only globally but also you can extend the local reach You are open for business 24/7, 365 days/year, seven days a week service definitely generates more profits than that of a traditional storefront.

2. It Saves your Money Cost-Effective

A website can be treated as your online or digital catalog or brochure that can be updated or changed anytime. You can make changes quickly unlike print advertisements. Online advertisement is cost-effective compared to the print advertisement and enables you to make on the fly changes and if you employ a content management system (CMS) you can make changes quickly and at no charge.

3.Business Credibility

A simple way to view a website is on your online business address. This is where your customers, clients and associates can find you on the Internet. Customers like to see professional looking and user-friendly Website,

they will have a greater chance of considering your business acceptable over companies who either do not have a Web presence or have a poor Website presence.

The Home page identifies your brand value plan, the About Us page tells visitors all about your business and the Contact Us page informs everyone how to get in touch with you.


It validates your business and improves your credibility. It gives your business identity and is effective proof that it exists.

Don’t be in the wrong impression thinking that a company page in Face book is enough to build your credibility. A survey showed that 84% of consumers believe that having a website makes your business more credible than just a social media page.

Having a website means you have your own space. In the same survey, 65% of respondents regard a company-branded e-mail as more credible than a common one.


4.Consumer Convenience

To extend more from the above-noted benefit, being available to meet the needs of consumers at any time day or night provides added convenience, giving them access to products and information whenever they need. New customers can also access your website by using a web address or URL.


5.Enhance your Online Presence

Here’s a statistical fact that will blow your mind:

Of the 7.1 Billion people in this world, 3.1 Billion people or 46% are online every day. They are searching for information on search engines, sharing on social media or shopping on e-commerce websites.

This number will grow as the world becomes increasingly dependent on mobile technology to search the Internet. Today there are an estimated 2.3 billion smartphones worldwide. But in 2020, the total number of smartphones is expected to hit 6.1 Billion.

If your small business does not have a website, lessening the effective ability to generate income. And not just any website; but a mobile responsive website, one that can be accessed by mobile devices such as smartphones and tablets. Statistically, 60% of online traffic comes from mobile devices.


A mobile responsive website will help you to take advantage of the opportunities available on the Internet through the following ways:

  • Improve Search Rankings – By optimizing your web pages, it will be easier for people to find your content.
  • Distribute Content – Build relevant, unique and usable content and distribute them through different channels such as social media and blog sites. People who love your content would want to know more about you and visit your website this will help you in SMM.
  • Open 24/7 – Unlike a brick- and- mortar business that operates 9 to 5, a website never closes shop. It is open 24/7, even on holidays.
  • Introduce Business Flexibility – If you don’t want to miss out on opportunities, outsource customer service and let your agents manage all concerns and inquiries via chat or e-mail support at your website.

6. Efficient Way to Promote Your Business.

If you are still using old forms of marketing, you are wasting valuable resources, time and money. These forms include press releases, print ads, flyers and distribution Point- of- Purchase materials.

These traditional methods cost more money and cover less ground. It is also flyers, posters, print ads, and press releases usually end up in the trash can.

Online marketing is faster, more efficient and inexpensive. There are so many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.

Your online marketing efforts will create inbound revenues to a specified destination place which is your website.


Among the most popular online marketing tools that you can use to create inbound traffic to your website:

  • Social Media – Of the 3.5 Billion people online every day, 2.34 Billion or 65% are on social media.
  • Blogging – Companies that blogged 12 times a month received 3.5 times more leads than those that blogged 0 – 4 posts per month.
  • Email marketing – E-mail marketing is 40 times more effective in acquiring customers than Facebook.
  • Use video – Embed a video on your Home page. A video can spread more easily and deliver your content faster and more efficiently than text. Videos on landing pages can increase conversion rates by 80%.

Finally, online marketing is a sustainable process. Your content will not go to waste. You can keep on updating it and reuse it after a few months.

7. Boost Your Reputation as an Authority.

If your business is in a competitive industry, a website will give you the platform to boost your reputation as an authority figure.

  • Blogging – There’s one reason why blogging is the heart of the content marketing process: It works! Here are some key statistics on the benefits of blogging:
    • Websites with a blog have 443% more indexed pages.
    • 49% of buyers read 5 to 7 blogs before engaging a sales rep.
    • 67% of consumers report a blog influenced their decision to buy.
  • Podcast – Set up a podcast in your website, distribute the schedule via Twitter, Facebook and invite experts to discuss topics that interest your audience.34% more people listened to podcasts in 2018 compared to 2017.
  • Seminars – Conduct seminars on your website. This is a great way to share your knowledge with your market.


If you want an effective website or one that can your business to another level, you have to be prepared to invest in one. In a survey of small business owners, 22% identified cost as another reason for foregoing a website.

A website is not an expense. It is an investment because you should expect a return of your money within a specific period of time.

For your funding to payout, you have to make sure your website is professionally designed, with fully functioning, fast download speed and having great content.

Your best option would always be to hire a professional web designer who has the experience and training to build a functional yet beautiful website.

Top 8 Web Development Trending in 2020

Every New Year brings, new trends and technologies shape the environment that web developers find themselves in. One year is marked by static websites, another by mobile responsiveness, and another still by chatbots.

Keeping updated with all of these changes is enough to discourage most companies. But that’s why you’re here. Since over half of business owners are planning to improve their website, it’s not unlikely that’s the case with your own business. To keep updated, you need to know the web development trends and technologies that will shape 2020.

Here are the top eight development trends:

1] Modular design and lower development costs

Modular design makes easier for developers to reuse components and modules to create a web page rather than creating a web page using a restrictive template. Developers can use it to create content blocks to display information in a powerful way.

However, creating a modular design web page is like a building like a lego set. Each piece should interlock with each other without worrying about how to rebuild the shape of the lego piece.

“We should put UI patterns inside each other like Russian nesting dolls. But thinking about Russian nesting dolls, every layer has its own thickness like the equivalent of padding and margin in web design. When we put a three-layer doll, next to a seven-layer doll, the spacing in between is uneven. While it’s not an issue in particular with dolls, on web pages, that can lead to either uneven white space or multilevel CSS overrides.”

Of course, when each of these pieces is combined, developers which build a web page that makes sense. This leads to faster and cheaper development and also a similar end-goal product.

All of the different pieces can be used for different scenarios. The same can be applied to website development. It’s cheaper, faster, and more flexible. For that reason, you’re probably going to see more of it come 2020.

2] Responsive design and rise of mobile users

Responsive Design is becoming a must-have thing rather than a nice-to-have. In 2015, 35% of web traffic was served to mobile devices. Then, in 2016, that number was 43%. Now, in 2020, 60.3% of website traffic happened on a phone instead of a computer or tablet. That’s an increase in mobile traffic of 10% just from 2019 to 2020.

With all of that, then, it isn’t surprising that Google is going to release its mobile-first indexing during or after 2020 arrives officially.

But what is mobile-first indexing?

It’s simple. Here’s how Search Engine Watch explains it:


“Currently, Google looks at the desktop version of a site and then according to that information it will rank the mobile site. Once this update rolls out, the opposite of what will happen. Google will begin looking at your mobile site and from that result will rank the desktop site.”


In other words, mobile websites will officially become the end of all your rankings. So, how can web developers prepare for this upcoming change? Well, many of you probably already are ready with a mobile responsive website, you’re in the clear.

If a business has a responsive site where the primary content and markup are similar across mobile and desktop, you shouldn’t have to change anything.

For those of you without a mobile-responsive website, it’s time to start playing catch up.

3] Chatbots and customer support

57% of consumers appreciate chatbots for their instantaneity.

And Gartner predicts that over 85% of customer interactions will happen without a human on the business end by 2020. Similarly, according to TechEmergence, chatbots are becoming the number one application for consumers across all AI integrations in the next five years.

That’s a lot of hype.

And the time has come where chatbot is finding its place among customer service professionals. Which isn’t a big surprise. sCompanie can save a lot of money by employing bots instead of humans. Collectively, around $23 billion is in the customer service sector.

But what about consumers? Surely, they don’t want to talk to a bot instead of a human?

Well, the data might surprise you.

48% of consumers prefer to contact a company via live chat— for which chatbots are perfect — and a shocking 95% believe chatbots will be best used for customer service. Evidently, consumers are comfortable with chatbots and businesses are eager to use them.

4] Accelerated mobile pages and load speed

With Accelerated Mobile Pages (AMP), Google is trying to encourage and enable business leaders to develop websites that load instantaneously and work smoothly on mobile devices.

Google algorithm says for AMP web pages with rich content like video, animations, and graphics to work alongside smart ads and to load instantaneously. By using a similar code to work across multiple platforms and devices so that content can appear everywhere in an instant — no matter what type of phone, tablet or mobile device you’re using.

At least, that’s the intention. But, of course, not everyone likes the idea. And those people aren’t entirely wrong in their opinion. AMPs are notoriously challenging to customize.

But despite these restrictions on creative-minded developers, the benefits of AMPs are greater. The median load time, for example, for content coded with AMP HTML is 0.7 seconds. Contrarily, the median load time for non-AMP pages is 22 seconds.

That’s a massive difference.

Someone went ahead and ran speed tests on both of those versions of The Guardian. Here’s what they discovered. First, the mobile responsive version.

The proof is in the pudding, and the pudding prefers AMPs. If AMP pages can load your website in 0.7 seconds rather than five, ten, 15, or even 20 seconds, then you must think of switching.

You should apparently consider changing even if you just want to drive higher engagement and brand awareness with your website. They’ll likely become more common in 2020, and you’ll need to be prepared for their popularity one way or another.

5] Voice search optimization

From 2008 to 2016, voice search queries increased by 40 times. And today, 19% of people use Google assistance at least once per day, and 55% of teens and 40% of adults use voice search on a daily basis. By 2020, 60% of search queries will be done with voice instead of text.

Nowadays voice search is a trend breaking into search engines everywhere. And technology like Siri on iPhone, Cortana on Android, Google Assistant from Google, and Alexa and Echo from Amazon aren’t only increasing how commonplace voice search is, it’s making consumers more comfortable with the feature.

In fact, two out of five people say voice-activated devices are essential in their life.

And when consumers carry the final verdict as to which technologies survive and which thrive, voice search doesn’t seem to be going anywhere. What does this mean for web developers?

Two things.

First, it adds to the importance of making your website mobile responsive. 30% of mobile searches are voice searches, according to Google.

Secondly, as users are becoming increasingly comfortable using voice search to browse the internet, you might eventually want to integrate voice search internally on your website.

Fortunately, you can easily add a voice search recognition API to your website. And two of the world’s largest web browsers — Google Chrome and Firefox — support the technology. This means that users don’t have to voice search to find your website and then text search on your website itself.

They can search for what they want on your domain, but, more importantly, they can search in the way they want.

6] API-first design and streamlined workloads

The more connected our world becomes the more APIs that each application ends up having. And with the rise of technologies like IoT, our mobile devices, homes, cars, gaming systems, wearable tech, and laptops are all connected.

That offers a lot of convenience for the user. But all of those connections can get a bit dicey if the developer starts building the application in the wrong place. Commonly, developers start with the user and build from there. They make schema of application and add in the appropriate API.

The back-end team first starts working on an API, and once it’s finished, they give the API to the front-end team for testing. At the time, the front-end team works to build SDKs to test and double-check the API’s interactions.

There’s a problem, though. This means that front-end developers are waiting on back-end developers and the process often takes an inordinate amount of time and coordination.

First, the developers design the API, however, developers start with the appropriate APIs and then “build the product on top of it”:


“By building on top of APIs with developers in mind, developers are saving a lot of work while laying down the foundations for others to build on.”

If you want to get things done faster and without making front-end developers wait on back-end developers at every step of the way, a platform with headless content management capabilities – also known as an API-first solution – would give you the result.

7] Motion UI and suffering attention spans

The internet is massive. But you know that. What you might not know, though, is how that affects the average person’s attention span; some sources claim that the human attention span is worse than that of a goldfish.

And what better way to grab the attention of a user than with a captivating motion UI?

The Atlantic adopted this on their Population Healthier page. As you scroll down the page, it changes and adapts to keep the visitor engaged.

Since attention spans are suffering, you’ll likely see more motion UI efforts on the part of developers to grab visitor attention and keep them engaged. Of course, we are yet to see how effective this strategy actually is. It might turn out to be a dud. But we won’t know until closer to 2021 or 2022.

8] Artificial intelligence and cybersecurity

In 2021, the robots will likely make a big difference in the cybersecurity world.

As developers gain knowledge on how to build artificial intelligence that can help from customer support to predictive trends and image recognition, AI will become the future of cybersecurity.

In fact, Statista forecasts that businesses around the world will spend almost 2.5 billion dollars between 2016 and 2025 on artificial intelligence that’s meant to prevent cybersecurity threats.

Why are robots so helpful in the cybersecurity world, though?

For several reasons. Often, cybersecurity professionals can’t work to diffuse an attack until the damage has already been done. After all, even cybersecurity professionals have to sleep, eat, and go to the bathroom. The point is, these people aren’t always available.

“These crack are getting reported as historical events, long after something could have been done about it. That has got to change.”


Robots, however, are. And once they are created, you don’t have to pay them per hour, give them a 401K or offer lunch breaks. They can attack a problem the moment it occurs and will have a better chance of mitigating the damage done because of that.

The new is out – team at MIT already developed an artificial intelligence system to detect 85% of attacks before they even happen.

In 2020, AI will likely make cybersecurity low priced and more efficient.

Over to you

If you’re like 57% of medium-sized businesses, you’re planning to upgrade your website to be faster, stronger, and more relevant. But before you do, pay attention to the web development trends and technologies climbing up in 2020.

It doesn’t take long to develop a website. But it does develop a great website.

Spend the extra time making these innovative integrations so that when users stroll around the corner with a new set of expectations, you don’t look all that different from what they’re already familiar with.



The 7 secrets for E-commerce data protection

E-commerce trading has changed the tradition of shopping. Things have changed tremendously from the introduction of online shopping. Logging in, surfing & searching, placing the order, making the payment, and receiving the product- that is truly a cakewalk for all of us without being taught. But on the other end i.e. website, it becomes essential to assure the security owing to increased cyber break. With the extremely small loophole, a hacker can access the account and steal everything including customer data.

Just like the wolf bats an eye on the hen’s pen for leaping and tearing off some sumptuous meat, hackers keep their prying eyes on the cyber sufferer. They are always hiding for snatching the information of their victims to steal every piece of information. The bank account details, e-wallet information, and credit or debit card details, etc. Such problems are faced by common people and government websites. However, the same issue faced by e-commerce websites is grave. If online breaching is not dealt sternly, several shop owners are in danger to lose a lot of sensitive data. But, one cannot avoid this bullet conveniently.

  1. Choose a Secure Platform:

E-commerce website design is dynamic and should run on a secure platform. A safe e-commerce platform is a strong foundation for a building. There are countless platforms out in the market that can assure security to your e-commerce website. Every platform has its safety characteristics. Moreover, it is mandatory to ensure that it remains operational 24/7 and creates a regular backup. This gives us the assurance about the security of the e-commerce website. Also, keep it secured with a password so that it cannot be obtained easily.

  1. Collect Essential Data Only:

There’s no need for gathering additional data. Many e-commerce websites acquire information like date of birth for surveys and it is of no use. No customer would share any kind of private data apart from contact detail and email id. Imagine an e-commerce website gets breached by a hacker then customer’s data would be at stake. Instead of acquiring the sensitive data of the customer, prefer tokenization procedure compatible with the e-commerce website design. It is a process where random numerals or a combination of alpha-numerals is created instead of a customer’s data. With this, credit or debit fraud can be prevented as well.

  1. HTTPS as a shield

It is the seller’s responsibility to provide online security to all customers visiting his/her website. This is a turnkey solution that encrypts the data exchanged between a web server and a browser. With an EV SSL certification, the website gets a green padlock symbol in the address bar. Since it is an additional layer of security, the e-commerce website gets further trustworthiness.

  1. Maintain a Backup Regularly:

The increasing website breaching practices are a threat to cybersecurity. To prevent this loophole, website designing companies in India and worldwide are adding different backup options to e-commerce website designs. Gone are those days when separate software had to be installed for maintaining a daily backup. In the current scenario, all businesses whether small scale or large scale, prefer cloud backup. This creates a forever history of all details somewhere on the internet that remains there forever.

  1. Security Patches Should be updated Regularly:

Setting up a store and commencing the business, introducing new schemes, spinning profit, and repeating the same- if you think it is the complete loop for an e-commerce business then you’re wrong. It doesn’t end here. Since the e-commerce business is most vulnerable to cyber breaching, updating the security patches is essential to protect any sort of malware invasion. All e-commerce business owners who regularly update their security patches have rare chances of getting their sensitive data leaked as compared to those who don’t update the security wall. Moreover, strengthening the weak VPNs will prevent malware from invading the data.

  1. Limited Access for Safety:

As per the statistics released by Google recently, most of the cyber breaching cases occur due to inner leaks. This has been increasing rapidly for the last 4-5 years at an alarming level. Therefore, it becomes essential to understand what data is accessible by which personnel. By setting different passwords and biometrics, one can prevent the data from leaking. In a nutshell, setting up access for vendors and customers should be done on individual panels that should be managed by the administrator panel.

  1. Password Strength – Strong

People complain that they are not able to remember complex passwords. Silly characters, upper case, lower case, numerals, special characters, etc., turn out to be obnoxious. But such passwords assure the security of an e-commerce website. People tend to oversee the benefits of complex passwords. Alphabetical passwords and numerical passwords are soft targets for hackers, whereas, passwords with special characters make hacking a hard nut to crack for all hackers.

Thus We Conclude:

The hard truth is that protection of your e-commerce website data and customer information isn’t a cakewalk. Cyber breaching is rising consistently and to avoid it, you can make the right call at your end. What you perused above were some proven practices that keep fraud, forgery, and malware invasion at bay. Implement over the aforementioned to stay secure and sell more.

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Classy Festive Design: By Graphic Designer

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Now it’s time for the Christmas season! From holiday cards to party invitations, from sales promotion to Christmas bulb on a website design. Now it’s time to start thinking about ways to spruce up your graphic designs.

The trick is creating that looks classy and festive, and not showy or exaggerated.

Below are the 5 tips to get you on your way with ideas to get you think about Christmas graphic design projects so that you can add something new this year.

1.Try Metallic:

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Think about simple elements to convey holiday messages and don’t feel a need to go exaggerated.

Try for a metallic element or opt for special print effects when you can. Feel festive like a little sparkle and shine and nothing makes you simple.

You can create a festive feel with a Foil print effect; it is one of the classiest and most impressive print effects at your disposal. And they are ideal for Christmas graphic design projects. Add a silver or gold foil expertise to cards, invitations or even packaging.

For website design, use video or animation to really show that something is metallic or sparkling. Adding a video b-roll clip to website design, above, is a great way to add a touch of the holidays – – including that metallic shine – without overwhelming users with too many effects. Think about simple elements to convey holiday messages and don’t feel a need to go exaggerated.

2. Focus on each and every holiday:

Depending on your audience, it would not be appropriate to go with just the Christmas theme during the holiday season. But chances are, you can do more things.

Use winter colors, scenes and imagery to create a holiday connection for users to whatever winter holiday they celebrate. Just setting the scene for a certain time of year can produce with users.

This can be an excellent option for websites that feature products for sale – and you don’t want to worry about unwanted users – and holiday cards that are sent to colleagues or business peers. This non-secular approach to holiday graphic design can be a little more suitable when you are working with a wide or unknown audience. And the designs can look just as good.

3. Use types of Advantages:

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Christmas graphic design projects present a special chance to do things with typography that you might not try any other time of year. Think of the places where it’s actually suitable to use childlike handwriting styles.

With simple messaging of the holidays – Merry Christmas, Happy Holidays, etc. – the words are well-known. This gives an opportunity to experiment with a typeface that’s a little more difficult to read but emotionally correct for holiday usage.

Examples are given above:

  • In the first example, the script typeface is rather easy to read with the simple message but there is a design trick: The letters are used to fill in Santa’s face. This is a common holiday process with messaging in the shape of Christmas trees, ornaments and other themed-images.
  • In the next example, the typeface is more difficult to read, but thanks to common phrasing and associated imagery, the eyes have no trouble selecting the letters.

4. Don’t get stuck with common colors:

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Common colors such as red and green might be the colors fist associated with the Christmas holiday, don’t get stuck using a color palette that doesn’t work with your design.

Start with a palette that promotes cool colors – back to that winter theme. This includes purple, blue and green.

A cool palette can also complement metallic effects if you are looking to use that theme.

Also, don’t pick the all-new color palette. Mix your brand colors into holiday design pieces. Anything you design should be a reflection of your design style.


5. Add animations in your design:

Add a festive feel to digital and website projects with a cheerful animation. Whether you use this design as a full background image or a small charming object somewhere within the design, an animation can bring attention to the object to highlight that holiday feel.

You don’t have to completely examine an existing design to add a holiday touch. Sometimes the smallest design elements can be the most valued. Genuine users will know that you’ve added these festive elements and take care of keeping the right feel for the season on your website.



While the holidays are the one time that I might recommend decorating your graphic designs, a simple plan is best. A good Christmas graphic design adds a feel of the holidays but doesn’t lose your style or branding.

Even with a holly jolly feel, a Christmas graphic design should support the integrity of who you are. Happy holidays!

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Website Design v/s Machine Learning: What to Expect in Future

Website Design v/s Machine Learning: What to Expect in Future

Machine learning is the most promising because of its ability to improve content and improve customization.

Have we achieved yet? Not really.

Web design is a constantly developing field. Changes are based on both the new demands that internet users have and on the technologies available to developers and designers.

ML is far from an innovative concept. Over the past years, however, a lot of progress has been made in Machine Learning. An application of artificial intelligence, ML focuses on systems that enable technology to evolve and adapt through the accumulation of data. For the process to occur no programming or human involvement is required.

So, can machine learning impact on usual website design and development? The answer is YES and here are some of the main ways in which new technologies will change the area.

Dynamic Design:

This is a fact and a company is relying on the concept to make website design automatically change on the basis of content.

Today, people can view multiple kinds of web content on multiple devices: from wearable pieces of technology like digital watches to traditional laptops and computers. Making a website match all of this media and display content in the best way possible is not an easy task. Dynamic Design is obviously the answer.

Emotionally Intelligent Websites


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It’s a prediction by many Industrial experts that emotionally intelligent websites will be launched pretty soon, based on machine learning and artificial intelligence.

Building an emotional connection with the audience is vitally important for every brand. When there are so many sources of information to choose among, people are not going to invest in websites and content that don’t give something in the form of emotional satisfaction.

Through machine learning and data collection, the websites of the future can become more intuitive and responsive of emotions. They may even begin revealing a personality that the audience will click with. The branding message, the content and voice, and even the color selection for website design will be based on the recognized state of mind of the respective user.

Chat bots and Guides

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This is another AI and machine learning application. This has simplified the job of web designers. It uses a Chabot to guide the user through the development. By asking questions and making suggestions.

We have seen many fields gaining prominence on chat bots.  The responsive chat bots that represent brands on Face book are just one example.

Chat bots and Artificial Intelligence solutions are making design more readily accessible to individuals who don’t have that much knowledge or experience in the field. They usually come in combination with drag-and-drop website builders that increase the intelligibility even further.

Websites That Build Themselves

With all of these advanced technological solutions, we’re confidently making steps in a brave new direction:

Without human involvement websites are capable of developing and upgrading themselves.

Such projects are still in a limited phase and more work will be needed to ensure the quality and the usability of the outcome. Some components of self-designing websites, however, are already here and they’re being utilized by development companies.

At the time, artificial intelligence can take care of tedious, repetitive tasks that take up too much time without demanding an awful lot of creativity. Eventually, the scope of AI applications will expand to more creative tasks that currently are necessary for the involvement of experienced professionals in the field.


Are we there yet?


But more steps are being made to increase the level of automation and make website design readily accessible by everyone. Machine learning is incredibly promising because of its ability to enhance content and upgrade customization. In order to make the most of it, however, developers will need to gain information in a way that computers do. This approach will eventually lead to an even more advanced level of machine learning that will contribute to the more intuitive execution of web design projects.

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All about Data Science you need to know?

Data science is the result of a merger

Before starting it is necessary to look at where Data Science comes from. Data science is the result of a merger between two fields that have been around for decades: statistics and computer science.

Now as the world entered the era of big data, the need for its storage also grew. It was the biggest challenge for the enterprise industries until 2010. Their main focus was on building a framework and finding solutions to store data. Now when Hadoop and other frameworks have successfully solved the problem of storage, now the question arises for processing of this data. Data Science is the secret sauce here. All the ideas and tricks which Hollywood sci-fi movies imagine & we can see can actually turn into reality by Data Science. Data Science is the future of Artificial Intelligence.

What is Data Science?
Data Science is a mixture of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data.

What is the need of Data Science?
Earlier the data was mostly structured and small in size, whose analysis was simple. But today most of the data is unstructured or semi-structured. The image given below shows that by 2020, more than 80 % of the data will be unstructured.

The above data is generated from different sources like financial logs, text files, multimedia forms, sensors, images, videos, and instruments. Simple BI tools cannot process this huge volume and variety of data. This is the reason we need more complex and advanced analytical tools and algorithms for processing, analyzing and drawing meaningful insights out of it.
Below infographic shows all the domains where Data Science is creating its impression.

What Do Data Scientists Do?
In day to day work, data scientists are often responsible for everything that happens to data, from collecting it, analyzing it and reporting on the results. Although every data science job is different, here’s one way to visualize the data science workflow, with some examples of typical tasks a data scientist might perform at each step.

It works like this:

  1. Capture data:

For example: Extracting the data from a company database, scraping it from a website, accessing an API, etc.

  1. Manage data:

For example: Correctly storing the data, and will almost always involve cleaning the data.

  1. Exploratory Analysis:

For example: performing different analyses and visualizing the data in various ways to look for patterns, questions, and opportunities for deeper study.

  1. Final Analysis:

For example: digging deeper into the data to answer specific business questions, and fine-tuning predictive models for the most accurate results.

  1. Reporting:

For example: presenting the results of analysis to management, which might include writing a report, producing visualizations, and making recommendations based on the results of analysis. Reporting might also mean plugging the results of analysis into a data product or dashboard so that the data can be easily accesible by other team members or clients.

All of that said, what data scientists do from day to day can vary tremendously, in no small part because different companies make use of data science in different ways.

Data Science Components

  • Data (and Its Various Types)

The raw dataset is the foundation of Data Science, and it can be of various types like structured data, unstructured dataand Semi Structured Data.

  • Programming (Python and R)

Data management and analysis is done by computer programming. In Data Science, two main programming languages are : Python and R.

  • Statistics and Probability

Data is manipulated to extract information out of it. Statistics and probability is the mathemetical foundation of Data Science. One should have a clear knowledge of statistics and probability, there is a high possibility of misinterpreting data and reaching at incorrect conclusions. That’s the reason why statistics and probability play a very important role in Data Science.

  • Machine Learning

As a Data Scientist, every day, you will be using Machine Learning algorithms such as regression and classification methods. It is very important for a Data Scientist to have a knowledge of Machine Learning as a part of their job so that they can predict valuable insights from available data.

  • Big Data

In the current world, raw data is compared with crude oil, and the way we extract refined oil from the crude oil, by applying Data Science, we can extract different kinds of information from raw data. Popular tools used by Data Scientists to process big data are Java, Hadoop, R, Pig, Apache Spark etc.

How do top industry players use Data Science?

Top industries like Google, Amazon, and Visa are using Data Science. Here, the deciding factor for an organization is  that what value they extract from their data repository using analytics and how well they present it. Below, we list some of the biggest and best companies that are hiring Data Scientists at top-notch salaries.


Google is by far the biggest company that is on a hiring spree for trained Data Scientists. Since Google is mostly driven by Data Science, Artificial Intelligence and Machine Learning these days, it offers one of the best Data Science salaries to its employees.


Amazon is a global e-commerce and cloud computing firm that is hiring Data Scientists on a big scale. They need Data Scientists to find out customer mindset and enhance the geographical reach of both e-commerce and cloud domains, among other business-driven goals.


An online financial gateway for most companies, Visa does transactions worth hundreds and millions in a single day. Due to this, the need for Data Scientists is huge at Visa to generate more revenue, check fraudulent transactions, and customize products and services as per customer requirements, etc.

So give a kick start your career in Data Science with AUV Technology.